Founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant.

Today, the company has expanded its horizons, working on projects of strategy, collaboration and innovation around the world to bring change within companies.
Your Business Partner started as a firm working on leadership management to help companies grow, develop their people and improve constantly over time. More than ever people are the core of our job as well as our DNA.

Take a look at our story, our amazing team and our beloved clients to get to know us better.


YBP was born on a special day, February 29, in a leap year. Our birthday happens every 4 years: what a birthday!

Maria Rosaria Natale, P.hD, started working with 2 fantastic Companies (still our clients). The first headquarter of YBP was in the center of Milan, in the artistic district of Brera. 


2009: other customers are added and YBP hires the first collaborators.


2010: YBP grows with new valuable clients and international projects. New people and new competences are added to the team. YBP opens a new larger office in the center of Milan.


2011: Maria Rosaria graduated in Consulting and Coaching for Change (CCC), Executive Master Degree at INSEAD. The goal of this path is to think systematically and strategically by examining organisational needs and ways to achieve change.


2012. Big changes: YBP's business model focuses on innovation and transformation projects. The headquarters of YBP moves to the prestigious area of ​​Sant'Ambrogio, near Santa Maria alle Grazie, one of the highest achievements of the Italian Renaissance.


2013: Enrico Rimoldi, one of the best-known Italian television directors, joins YBP, bringing a new way of communicating, an empathic communication that accompanies transformation projects from the very beginning, involving all the participants.


2014. A milestone in the history of YBP: the YBP Innovation & Leadership Community is born, a community of top managers working for the good of the world.

YBP _2015.png



2015. Another milestone: YBP 3rd Floor, a space for workshops, culture, art, music, exhibitions, and much more ...


2016. New clients, new international projects and the main sponsorship at the INSEAD Alumni Association global event in London. The first step towards the opening of YBP London.

ybp- 2017.png

2017. Strengthening of international projects and opening of a new office in central London. Collaboration with the Neuroscience Institute of the Catholic University of Milan for the creation of a tool to improve the awareness of being a Leader.


2018. The YBP method to create innovation is structured in a precise and replicable process: the Innovation Line. It thus becomes our new way of working to generate innovative solutions. Used with all our customers, regardless of the type of industry in which they operate, it is always effective.


2019. Our work in the healthcare sector is awarded with the prestigious VBHC Prize for the internationally developed "PID Early diagnosis" project.
The same year, YBP realised "Human value Based HealthCare" a unique event in the world created to give visibility to international experiences in the Healthcare field, based on the human relationship as a center and engine for improving processes and services that take into account the needs of all the people involved in the ecosystem , clinicians, patients, caregivers, managers, institutions, etc ...


2020. This year YBP defines its new positioning as a Strategy and Innovation company thanks to the multiple experiences and the hiring of Business Analysts and Human Centred Designers. The London office in the Marylebone district consolidates the implementation of international projects. Furthermore, the "She leads" series allows you to meet the successful experiences of international leaders.


2021. YBP's growth continues by refining our method of generating innovative solutions. In particular, the launch of new products benefits from the strategic design thanks to our ability to identify the unmet and unarticulated needs of all stakeholders.

Click here to download the YBP's story in one chart!         

linkedin button.png
Instagram button.png
vimeo button 1.png

Changing the world

a prototype

at a time