top of page

OUR WORK

The services we offer are:
Strategy, Design of Innovative Products and Services, and Communication.

These services are connected to each other:
Intervening on one, affects all the others.

Our approach includes them all by enhancing the Business Challenge on which our customers wish to intervene.

YBP sectors.png

These are the expertise sectors we are working on.

We work with leaders and disruptive market innovators of different sectors. This allows us to bring innovation from individual industries to others and make the greatest positive impact in companies, industries, society.

HOW WE DO IT

We start from a client’s business challenge to solve.

We tackle the spotted challenge working with the executive board through
The Innovation Line®, a validated method to design and actually realise innovative solutions to improve the company’s business offer in terms of services, processes, and products.

OUR APPROACH

Human & Effective

OUR METHOD

VALUE-BASED INNOVATION
&

DISRUPTIVE INNOVATION

“Zu den sachen selbst”

“Go to the things themselves”

Michael E. Porter

Harvard Business School

PHENOMENOLOGY

Edmund Husserl

Clayton M. Christensen

Harvard Business School

OUR PROCESS

Validated with countless successful real-life projects.

Aggregated and anonymised descriptions of user types representing their needs, behaviours, interests, and aspirations.

PERSONAS.png

Understand the unmet and unarticulated needs of the stakeholders

PRIMARY RESEARCH.png

A visualisation of the ecosystem related to the stakeholders

ECOSYSTEM.png

Literature review and desk analysis - deep understanding of the context, best practices, and innovative ideas. 

REAL MARKET.png

Clear definition of the need

Real social interaction maps of people's life to identify services and improve a quality of life

MAP OF RELATIONS.png

Detailed algorithm describing steps that people take along their experiences and journeys within their context.

USER PATHWAY.png

Co-creation of new solutions to answer to the stakeholders' needs 

PROTOTYPE.png

Detailed business case and actions' plan

BUSINESS CASE.png

Digital tracking of implemented solutions and their measurement.

DIGITAL PLATFORM.png

INNOVATION LINE®

100% SUCCESSFUL

It is a process designed to solve business challenges, develop innovative solutions create tangible results and, at the same time, to enhance leadership and collaboration.

The Innovation Line® is based on more than ten years’ successful experience delivering revolutionary innovation projects with the first in class companies in a number of different sectors.

The Innovation Line® gives people the right process and methodology to generate ideas and turn them into reality.

It works perfectly with all kind of managers, entrepreneurs, engineers, clinicians, innovators, even NGOs!

bottom of page