Your BUSINESS PARTNER

Come here! We are waiting for you!

RollOver2_edited.png

Welcome! Thank you to be here! We are a company that runs strategy and innovation projects leading business transformation within national and international firms. Our method is based on Human-Centered and Empathic Design, acting as a catalyst to create connections between stakeholders never tested before.
Our desire is to build our story along with you. Bon voyage!

OUR MISSION

YBP’s mission is to create positive change in companies and in the world.

 

We believe in starting from something small and generating 

the greatest possible positive impact on companies, people and our society.

OUR DNA

DNA.png
Riquadro.jpg

We are the only catalyst company in the world working on strategy and innovation with a pluralistic approach based on the value of the person, on collaboration, on phenomenology (go and see how things are), on empathy and on the beauty of art.

With the effective method “The Innovation Line” - 100% successful - we make our beloved clients and their businesses victorious.

WHO LEADERS ARE

OUR STORY

Riquadro.jpg
Logo.png

Founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant, YBP is a company based in Milan and London that creates and manages strategy and innovation projects.

We work with our beloved Clients driving business transformation within national and international organizations.


Your Business Partner started as a firm working on leadership management to help companies grow, develop their people and improve constantly over time.
More than ever people are the core of our job as well as our DNA.


Take a look below at our amazing team and our clients to get to know us better.

Riquadro.jpg

Our strength and originality come from all the people who make up YBP: we are a "Collective Genius", a heterogeneous, multi-cultural, multi-skills, cross-country team. 

 

Our work is based on the love for what we do: we passionately believe in building a better future together with our clients.

 

With them, we become a single team working with a common goal.

GIF.gif
MAte.png
Riquadro.jpg
YBP 2018 march by Lupe de la Vallina 133
The team - II versione.001.jpeg

WHO WE WORK WITH

AS ONE TEAM

YBP_CLIENTS_ 2021.png
Riquadro.jpg

Our target is top managers and entrepreneurs, therefore all those people who have the responsibility to lead their companies and the leverage to make change happen.


Multiple competences, from strategy to service design, from leadership to communication, are the core of our solid and powerful partnership with our clients.


The sectors we are mainly involved in are: Pharma/Healthcare, Automotive, Luxury, Technology, Insurances and Banking.

OUR WORK

Riquadro.jpg

It’s all about making our beloved
clients and their businesses successful.


Working as one team with our clients, we put together strategy,
collaboration and innovation to
develop products, processes and
strategies and, at the same time,
create a culture of sharing,
transparency, trust and no-hierarchy, fostering the ability to create together.


We tailor made the method to answer our clients’ needs.

 

Please, take a look below to some of our solutions:
Innovation Line, Innovation & Leadership Community, Generating Leaders Tool.

OUR METHOD

HUMAN AND EFFECTIVE

YBP METHOD.001.jpeg

WHAT WE DO

1. INNOVATION LINE®

100% SUCCESSFUL

Riquadro.jpg

It is a process designed to solve business challenges and, at the same time, to enhance leadership and collaboration.


The Innovation Line® is based on ten years’ successful experience delivering revolutionary innovation projects with the first in class
companies in a number of different sectors.

The Innovation Line® gives people the right process and methodology to generate ideas and turn them into reality.

It works perfectly with all kind of managers, entrepreneurs, engineers, clinicians, innovators, even NGOs!

YBP Innovation Line 2021.001.jpeg

2. INNOVATION & LEADERSHIP
 COMMUNITY

LEADERS WHO WORK WITH LEADERS

Riquadro.jpg

YBP Innovation and Leadership Community (I&LC) is a path, a power-free space where CEO, Entrepreneurs, Executive Directors and Innovators of any industry from all over the world work together to realise authentic and always new business solutions.

Here at YBP’s I&LC we engage in experiences to enhance your ability to innovate and be a generative leader.

In a nutshell, I&LC is a community of top international leaders who work together with great innovators and meet every 2 months throughout the year in Milan, to create prototypes ready to be implemented.

Leadership .png

3. GENERATING LEADERS TOOL® 

LEADERS WHO GENERATE OTHER  LEADERS

G_edited.png
Riquadro.jpg

Nowadays, in successful corporations, there isn’t a “boss” anymore, but groups of leaders who work together to generate value in products and people.


The Generating Leaders Tool®, it’s an original tool developed by YBP together with the Neuroscience department of Cattolica University.


It helps people become aware of their ability to create the right conditions to bring innovation into their companies and generate other leaders.

WHAT'S GOING ON

YBP FRESH AIR

Thank you, Isabella!
Thank you, Isabella!

press to zoom
PERSEPHONE Project
PERSEPHONE Project

press to zoom
YBP touch
YBP touch

press to zoom
Thank you, Isabella!
Thank you, Isabella!

press to zoom
1/13

Can we start

THE RELATIONSHIP?

linkedin button.png
Instagram button.png
vimeo button 1.png

Changing the world

a prototype

at a time

YBP_Your_Business_Partner.png