THAT'S THE PRESS, BABY
We are happy to share what the media say about us. Our work - co-creating with customers - is not in the spotlight and must be preserved. Instead, we are pleased to share our public activity and its social impact: events, culture, charity.
Below you can find a selection of articles and interviews.
PHARMA STAR
"YBP- HUMANITAS - TAKEDA: a Value Based Healthcare project"
YBP designed "VITA", a Value Based Healthcare project on inflammatory
bowel diseases, realized at IRCCS Humanitas Research Hospital Rozzano with the collaboration of AMICI Italia - Associazione nazionale per le Malattie Infiammatorie Croniche dell'Intestino and sponsored by Takeda Italia.
We are proud of our unique method, of having anthropological conversations with patients where they can freely share their experiences, desires, unmet and unarticulated needs.
Il Millimetro
"UNA SPERANZA PER LE
MALATTIE RARE"
Article by Angelica Migliorisi on "Il Millimetro" about how it is possible to create new models to tackle the issue
of rare diseases, «developing solutions for those who still do not own the right
to have one».
This is what NAPO THERAPEUTICS is pursuing with what we defined as the "NAPO WAY" , representing an innovation in the pharma industry, giving hope to patients affected by rare diseases and having strong unmet medical needs. The Human Value Based model that Napo is developing, together with Your Business Partner can really make a difference in many people’s lives.
Drugs in context "REDESIGNING THE PATH OF CARE AND TREATMENT GOALS IN PATIENTS WITH CRONIC PAIN: IDEAS FROM THE SCIENCE OF RELIEF 2.0 EVENT"
Paper by Maria Rosaria Natale, Chiara Degirolamo, Fabio Perversi, Giustino Varrassi.
Chronic pain is a major health concern, albeit underestimated in times of a pandemic. With about a third of pain patients without a diagnosis and delayed referral to pain therapy specialists, the current management of chronic pain requires significant re-evaluation.
Quaderno 36
"IL PNRR E LA GESTIONE DELLE CRONICITÀ SUL TERRITORIO"
A fundamental contribution to rethinking chronicity within the design of the PNRR.
In the paragraph "The management of chronic conditions between the territory and the hospital, state of the art and gap to fill", Maria Rosaria Natale, PhD, explains how the Value Based Healthcare method can be the connection between "hardware and software", allowing the Italian health system to be truly excellent.
"Ideas for a healthy Milan"
Maria Rosaria Natale PhD our CEO, intervenes on the need for a change of perspective in healthcare that makes everyone win.
She compares the realities of Milan and London, where the formal perfection of English processes - but only on paper - is matched by our ability to truly take charge of the patient.
Value based healthcare
and "the Netherlands case" :
Our founder and owner Maria Rosaria Natale PhD, wrote an article for Il Sole 24 Ore in which she talks about how a Human Value-Based Healthcare system leads to improved patient health outcomes while containing resources for the sustainable growth of the National Health Service.
Revolution in healthcare
Human Value Based, the approach launched by YBP together with HVB Think Tank.
Nothing gives more hope for everyone than hearing true stories told by the protagonists. Quoting Josie Walsh, former CEO of Providence Hospital - Toronto: "everyone asks me what the formula for our success is. Nobody asks me: what do I have to change, personally, to achieve the success?”
The key word is INVOLVEMENT.
“La manager delle reti «Via dagli Usa, qui c’è tutto ciò che serve»”
An article of IL SOLE 24 ORE about our beloved friend, Nadia Benabdallah - who joined She Leads in September.
Find out more about YBP's She Leads project, Nadia's career in Vodafone and why Italy could be a strategic country for digital networks innovation.
“PERSonalised mEdicine for Patients with Haemophilia and Other rare bleediNg disordErs – PERSEPHONE project”
The International Consortium for Personalised Medicine of the European Commission has recognized the PERSEPHONE PROJECT among the Best Practice Examples in Personalised Medicine.
The objective of the project “PERSonalised mEdicine for Patients with Haemophilia and Other rare bleediNg disordErs” (PERSEPHONE) has been to implement a personalized approach for optimal multidisciplinary care of hemophilic patients. The patient management pathway was re-designed based on a Value-Based Healthcare (VBH) approach.
“Human Value Based Healthcare, the person and the network to relaunch healthcare”
The aim of Value Based Healthcare is to define new healthcare models that could improve patients’ health outcomes and contain spending. This strategic approach was the focus of the "Human Value Based Healthcare - The Person and the Network" workshop, organized by the consulting company Your Business Partner.
The evolution of this methodology, defined as Human Value Based Healthcare, is based on the doctor-patient relationship, that is understood as a human relationship rather than a professional one. The goal of this approach is to build paths that start from the patients’ needs by involving the various health care actors in an effective network.
Maria Rosaria Natale, CEO of Your Business Partner explains the principles and objectives of this approach.
“Donne top manager”