Revolution in healthcare


Human Value Based, the approach launched by YBP together with HVB Think Tank.

Nothing gives more hope for everyone than hearing true stories told by the protagonists. Quoting Josie Walsh, former CEO of Providence Hospital - Toronto: "everyone asks me what the formula for our success is. Nobody asks me: what do I have to change, personally, to achieve the success?”

The key word is INVOLVEMENT.

We are happy to share what the media say about us. Our work - co-creating with customers - is not in the spotlight and must be preserved. Instead we are pleased to share our public activity and its social impact: events, culture, charithy.

Below you can find a selection of articles and interviews.


“Donne top manager”

Imprese e lavoro ( è il quotidiano più importante info-press on line dedicato all'economia del territorio milanese e lombardo. Qui stanno raccontando di cosa tratta il nostro evento SHE LEADS.

“Empathy is Business”

An article of Corriere della Sera Economia about the importance of Empathy in business contexts.

YBP Innovation & Leadership Community, a group of top managers from different Countries and Industries are working on the creation of an EMPATHY LEXICONa practical tool to help managers to better interact with their team, clients, shareholders.

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“She Leads”

Listen to Maria Latella's interview to Maria Rosaria Natale, Phd, Founder of YBP, on "SHE LEADS" about the importance of leadership examples able to reach great results in difficult situations and moments of crisis. 

“Learning in involvement”

An article of Harvard Business Review Italy that retraces the experience of the first YBP leadership community 2012-2013.

Narrated by Maria Rosaria Natale and a participant in the path, Roberto Fedeli, SVP Ferrari Luxury Cars, whom we would like to thank for sharing his experience and feedback.

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YBP International advertisements

Neuropsychological Trends on

New business models

The Agents and Inter-Agents in a neuroscientific domain.

Maria Rosaria Natale, P.h.D., with Prof. Michela Balconi and Nadia Benabdallah (Vodafone Group Network Engineering Director).

Agency and inter-agency are the keys for living in our complex world!

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VBHC Project

We are very pleased to share the article published on Value Based Healthcare Thinker Magazine written by Lorenzo Rimoldi. 

YBP is involved in many projects focused on Value Based Healthcare and winning the Dragon’s endorsement alongside with our clients gave us the certainty of being on the right path. 

Helping companies rethinking their processes with the person in mind is our mission and we are proud of our work.

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Neuroscience and Mangement

Why "generating leadership"? 

The contribute of neuroscience,

by Michela Balconi, Giulia Fronda, Maria Rosaria Natale,

Enrico Rimoldi.

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Wired Magazine

Federica Ionta interviewed Maria Rosaria Natale, P.h.D, about the hiring system in Italy.

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Changing the world

a prototype

at a time

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