OUR PROCESS
Validated with dozens of
Real Life Medicine Projects
BUSINESS CHALLENGE
We help our partners to precisely define their needs.
Our approach enables them to move beyond abstract concepts and gain a concrete understanding of the challenges to face.
By providing a structured process, we assist our clients in formulating a well-defined business challenge that serves as a solid foundation for finding effective solutions.
ANTHROPOLOGICAL CONVERSATIONS
Listening to Patients and Caregivers through ANTHROPOLOGICAL Conversations give us a profound understanding of individuals' first-hand experiences and their unarticulated and unmet needs.
We apply a revolutionary approach to patients’ care, gaining an unprecedented understanding of their day-to-day experiences. With this comprehensive view, we can effectively prioritize and anticipate their needs, streamline the patient journey by eliminating obstacles and creating a seamless experience that extends from the initial interaction to long-term care.
PERSONAS
PERSONAS provide aggregated and anonymized insights into the unmet and unexpressed needs, behaviors, interests, and aspirations of real patients.
PERSONAS serve as valuable tools to identify and emphasize the needs and pain points of patients, enabling the design of services that enhance their quality of life. By leveraging PERSONAS, healthcare providers can make informed decisions and develop impactful solutions that positively impact patients' well-being.
PATIENT PATHWAY ALGHORYTM
Collecting all the observations, experiences and needs, we can finally design an optimal patient journey for individuals who live along with a specific condition.
It includes clinical and organizational outcomes and incorporates real life insights derived from anthropological conversations with patients and their caregivers, ultimately leading to improved healthcare experiences for patients.
HUMAN JOURNEY
We value human journey and aim to enable an improvement in patients’ quality of life: the Human Journey helps us capture the real-life encounters of people within healthcare institutions, including both physical and digital touchpoint.
The Human Journey serves to identify areas of opportunity for enhancing people's experiences and improving overall healthcare services.
BUSINESS CASE
We simulate cost optimization by assessing the investment required to enhance the patient pathway
and comparing it to the potential savings resulting from reduced patient complications and subsequent
re-hospitalizations or treatments.
Through this analysis, we can estimate the value of the newly designed services or strategies.
YBP's digital platform allows to:
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Remotely monitor the patient's health in a tailor-made way that is easy to modify for the clinician.
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Connect all key stakeholders around the patient to ensure a support network ready to respond to
the person's needs.
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Make the patient journey efficient by minimizing waiting times and optimizing costs.
DIGITAL PLATFORM
To monitor and measure the most important outcomes that emerged from the new Patient Pathway and the related services implemented.