Your BUSINESS PARTNER

Come here! We are waiting for you!

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Changing the world a prototype at a time

Welcome! Thank you to be here! We are a company that runs strategy and innovation projects leading business transformation within national and international firms. Our method is based on Human-Centered and Empathic Design, acting as a catalyst to create connections between stakeholders never tested before.
Our desire is to build our story along with you. Bon voyage!

OUR MISSION

YBP’s mission is to create positive change in companies and in the world.

 

We believe in starting from something small and generating the

greatest possible positive impact on companies, people and our society.

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OUR DNA

We are the only catalyst company in the world working on strategy and innovation with a pluralistic approach based on the value of the person, empathy, collaboration, beauty of art and phenomenology

(go and see how things are).

 

With the effective method

“The Innovation Line”

- 100% successful -

we make our beloved clients and their businesses victorious.

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OUR STORY

YBP was founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant. 


YBP started as a firm working on leadership management to help companies grow, develop their people and improve constantly over time. Now, with offices in Milan and London, we expanded our expertise and know-how designing and implementing strategy and innovation projects around the world.

 

More than ever, people are the core of our mission and our DNA. Take a look below at our amazing team and our clients to get to know us better.

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Our strength and originality comes from the people who make YBP: we are a "Collective Genius", a heterogeneous, multi-cultural, multi-skills, cross-country team.

 

Our work is based on the love for what we do: we passionately believe in building a better future together with our clients.

 

With them we become a single team working with a

common goal.

ONE TEAM

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Our target is companies of excellence willing to constantly innovate with the people at the centre.  

 

We work with top managers and entrepreneurs, who have the responsibility to lead their companies and the leverage to make change happen.

 

Multiple competences, from strategy to service design, from leadership to communication,

acting as a “Collective Genius”, are the core of our solid and powerful partnership with our clients.

 

The sectors we are mainly focus on are: Healthcare and Life Sciences, Technology, Insurance and Banking, Automotive and Luxury Goods.

WHO WE WORK WITH

AS ONE TEAM

It’s all about making our beloved

clients and their businesses successful.

Being one team with our clients, we work on Strategy Design, Service Innovation, Business Transformation. Using Human Centred and Empathic Design, we co-create with key stakeholders strategies, innovative solutions and organizational models. 

Testing (prototypes) Measure outcomes

 

We tailor-made our method to answer our clients’ needs.

Please, take a look below at some of our solutions:

Innovation Line, Innovation & Leadership Community, Generating Leaders Tool.

OUR METHOD

HUMAN AND EFFECTIVE

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INNOVATION LINE®

100% SUCCESSFULL

It is a process designed to solve business challenges and, at the same time, to enhance leadership and collaboration.


The Innovation Line® is based on ten years’ successful experience delivering revolutionary innovation projects with the first in class
companies in a number of different sectors.

The Innovation Line® gives people the right process and methodology to generate ideas and turn them into reality.

It works perfectly with all kind of managers, entrepreneurs, engineers, clinicians, innovators, even NGOs!

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INNOVATION & LEADERSHIP COMMUNITY

LEADERS WHO WORK WITH LEADERS

YBP Innovation and Leadership Community (I&LC) is a path, a power-free space where CEO, Entrepreneurs, Executive Directors and Innovators of any industry from all over the world work together to realise authentic and always new business solutions.

Here at YBP’s I&LC we engage in experiences to enhance your ability to innovate and be a generative leader.

In a nutshell, I&LC is a community of top international leaders who work together with great innovators and meet every 2 months throughout the year in Milan, to create prototypes ready to be implemented.

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GENERATING LEADERS TOOL®

LEADERS WHO GENERATE OTHER LEADERS

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Nowadays, in successful corporations, there isn’t a “boss” anymore, but groups of leaders who work together to generate value in products and people.


The Generating Leaders Tool®, it’s an original tool developed by YBP together with the Neuroscience department of Cattolica University.


It helps people become aware of their ability to create the right conditions to bring innovation into their companies and generate other leaders.

WHO LEADERS ARE

WHAT'S GOING ON

YBP FRESH AIR

SAVE THE DATE | Working with Runa Khan
SAVE THE DATE | Working with Runa Khan

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Thank you, Isabella!
Thank you, Isabella!

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YBP touch
YBP touch

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SAVE THE DATE | Working with Runa Khan
SAVE THE DATE | Working with Runa Khan

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Can we start
THE RELATIONSHIP?

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Changing the world

a prototype

at a time

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