Your BUSINESS PARTNER

Changing the world a prototype at a time

Welcome! Thank you for being here!

We are a strategy and innovation company
designing and 
leading business transformation
within national and international firms.

Our method is based on Human-Centered
 and Empathic Design, acting as a catalyst to create connections never tested before. 
Let us build our story along with you. Bon voyage!

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OUR MISSION

YBP’s mission is to create positive change in companies and in the world.

 

We believe in starting from something small and generating the

greatest possible positive impact on companies, people and our society.

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WHAT WE DO

The services we offer are:

  1. Strategy design

  2. Design of innovative services

  3. Innovative business model design

  4. Business transformation

 

The sector we are working the most are:

  • Healthcare 

  • Financial services/

       Banking/Insurance

  • Technology

  • Automotive

  • Luxury

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OUR DNA

We are the only catalyst company in the world working on strategy and innovation with a pluralistic approach based on the value of the person, empathy, collaboration, data analysis beauty of art, anthropology and ethnography

(go and see how things are).

 

With the effective method

“The Innovation Line”

- 100% successful -

we make our beloved clients and their businesses victorious.

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OUR STORY

YBP was founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant. 


YBP started as a firm working on leadership management to help companies grow, develop their people and improve constantly over time. Now, with offices in Milan and London, we expanded our expertise and know-how designing and implementing strategy and innovation projects around the world.

 

More than ever, people are the core of our mission and our DNA. Take a look below at our amazing team and our clients to get to know us better.

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Our target is companies of excellence willing to constantly innovate with the people at the centre.  

 

We work with top managers and entrepreneurs, who have the responsibility to lead their companies and the leverage to make change happen.

 

Multiple competences, from strategy to service design, from leadership to communication,

acting as a “Collective Genius”, are the core of our solid and powerful partnership with our clients.

 

The sectors we are mainly focus on are: Healthcare and Life Sciences, Technology, Insurance and Banking, Automotive and Luxury Goods.

WHO WE WORK WITH

AS ONE TEAM

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WHAT'S GOING ON

WHO LEADERS ARE

Can we start
THE RELATIONSHIP?