Changing the world a prototype at a time
YOUR BUSINESS PARTNER
WE VALUE HUMAN EXPERIENCE
TO DRIVE STRATEGIC DECISIONS
We are a strategy and innovation consultancy supporting national and international organizations in designing and leading transformative change.
Our method is based on Human-Centered and Empathic Design, combining first-hand qualitative insights with robust quantitative data.
By actively involving all stakeholders and deeply understanding their needs, we ensure that every strategic connection is effective, meaningful, and built to last.
Let’s shape the future of your business together.
Bon voyage!
WE DRIVE INNOVATION STRATEGY WITH THE BEST IN CLASS
We partner with top managers and forward-thinking entrepreneurs, helping them craft innovation strategies and lead their organizations by turning change into opportunity.
Our multidisciplinary expertise, combining strategy, service design, leadership, and communication, allows us to act as a true Collective Genius. This integrated capability are the core of our solid and powerful partnership with our clients.
WHY CLIENTS CHOOSE US — AND STAY
The Only Anthropological Consultancy in Europe
We are the only European consultancy applying a full anthropological methodology to strategy and innovation — not as a tool, but as a foundational lens.
We don’t just listen to stakeholders. We understand how they think, what they fear, and what they actually need.
Your Partner,
Not Your Consultant
We don’t deliver strategies — we build them together with you. From the first conversation to the final implementation, your leadership team and ours work as one.
The result is a solution your organisation already owns, understands, and believes in.
Phenomenology as a Competitive Advantage
Rooted in the philosophy of Husserl and the strategic frameworks of Porter and Christensen — both of Harvard Business School — our research method captures what numbers alone cannot: the real reasons people behave as they do.
This is where transformative strategy begins.
Where Human Science Meets Business Impact
Anthropology, ethnography, psychology, and sociology — disciplines that reveal what market research misses.
We bring the rigour of human sciences into the boardroom, turning complex human behaviour into clear strategic direction.
A Collective
Genius
Strategists, anthropologists, designers, data scientists, and industry specialists — working not in parallel, but as one integrated mind. Our diversity of expertise is not a feature.
It is the reason our solutions work where others have failed.
18 Years. 100% Project Success Rate.
Since 2008, every project we have undertaken has delivered measurable results.
We work in Healthcare, Technology, Luxury, and Financial Services — bringing strategy and innovation from one sector into another, creating impact where it matters most.
OUR STORY
YBP was founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant.
With offices in Milan and London, we consolidate our expertise and know-how designing and implementing value, strategy, and innovation projects around the world.
YBP started as a firm working on leadership management to help companies grow, now and more than ever, people are the core of our mission and our DNA.
OUR MISSION AND DNA
YBP’s mission is to create positive change in companies and in the world.
We believe in starting from something small and generating the greatest possible positive impact on companies, people and our society.
We are the only catalyst company working on strategy and innovation with a pluralistic approach based on the value of the person, empathy, collaboration, data analysis, beauty of art, anthropology and ethnography (go and see how things are).
With our effective method, we make our beloved clients and their businesses victorious.
