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Changing the world a prototype at a time

YOUR BUSINESS PARTNER

We are a strategy and innovation company, with offices in Milan and London, designing and leading business transformation within national and international firms.

WE VALUE HUMAN EXPERIENCE IN BUSINESS

Our method is based on Human-Centered and Empathic Design, combining First-Hand Qualitative and Quantitative Data.

Let us build our story along with you. Bon voyage!

Our target is companies of excellence willing to constantly innovate with the people at the heart. 

WE WORK WITH THE BEST IN BUSINESS

We work with top managers and entrepreneurs, who have the responsibility to lead their companies and the leverage to make change happen.

Multiple competences, from strategy to service design, from leadership to communication, acting as a
“Collective Genius”, are the core of our solid and powerful partnership with our clients.

WE DO THINGS DIFFERENTLY

Unique Anthropological
Approach

The only European company applying a comprehensive anthropological approach to stakeholders engagement and patients listening.

Co-Created
Solutions

We develop customised strategies in collaboration with our clients, avoiding one-size-fits-all approaches to truly address their unique needs.

Phenomenology-Driven
Research

We go beyond the surface to truly explore and understand the human experience combining qualitative and quantitative methods.

Human Sciences at the
service of Medical Sciences

We combine human sciences with medical expertise to deliver meaningful insights.

Multidisciplinary
Team

A multidisciplinary team of experts, including senior healthcare consultants, doctors, anthropologists, service designers and data scientists.

Proven Track
Record

16 years of experience in delivering tangible outcomes for healthcare system.

OUR SECTORS

1

Healthcare

2

Technology

3

Luxury

4

Financial Services

OUR SERVICES

1

Strategy

2

Innovative Products and Services

3

Communication

OUR APPROACH

OUR METHOD

VALUE-BASED INNOVATION
&

DISRUPTIVE INNOVATION

“Zu den sachen selbst”

“Go to the things themselves”

Michael E. Porter

Harvard Business School

PHENOMENOLOGY

Edmund Husserl

Clayton M. Christensen

Harvard Business School

OUR STORY

YBP was founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant. 

With offices in Milan and London, we consolidate our expertise and know-how designing and implementing value, strategy, and innovation projects around the world.

YBP started as a firm working on leadership management to help companies grow, now and more than ever,
people are the core of our mission and our DNA.