Changing the world a prototype at a time
YOUR BUSINESS PARTNER
WE VALUE HUMAN EXPERIENCE IN BUSINESS
We are a strategy and innovation consultancy designing and leading business transformation within national and international firms.
Our method is based on Human-Centered and Empathic Design, combining First-Hand Qualitative and Quantitative Data.
Our comprehensive approach is made possible by actively engaging all stakeholders, understanding their needs, elaborating ensuring every connection is thoughtfully crafted.
Let us build our story along with you. Bon voyage!
WE DRIVE INNOVATION STRATEGY WITH THE BEST IN BUSINESS
We work with top managers of excellent companies and entrepreneurs, helping them shape innovation strategies and lead their companies leveraging change.
Multiple competences, from strategy to service design, from leadership to communication, acting as a “Collective Genius”, are the core of our solid and powerful partnership with our clients.
WE DO THINGS DIFFERENTLY
Unique Anthropological
Approach
The only European company applying a comprehensive anthropological approach to stakeholders engagement and listening.
Co-Created
Solutions
We develop customised strategies in collaboration with our clients, avoiding one-size-fits-all approaches to truly address their unique needs.
Phenomenology-Driven
Research
We go beyond the surface to truly explore and understand the human experience combining qualitative and quantitative methods.
Human Sciences at the Service of Innovation
We combine human sciences with industry expertise to deliver meaningful insights.
Multidisciplinary
Team
A multidisciplinary team of experts, including senior consultants, industry specialists, anthropologists, service designers, and data scientists.
Proven Track
Record
17 years of experience in delivering tangible outcomes across industries.
OUR STORY
YBP was founded in 2008 by Maria Rosaria Natale Ph.D., who is an entrepreneur, a philosopher and an innovation consultant.
With offices in Milan and London, we consolidate our expertise and know-how designing and implementing value, strategy, and innovation projects around the world.
YBP started as a firm working on leadership management to help companies grow, now and more than ever, people are the core of our mission and our DNA.
OUR MISSION AND DNA
YBP’s mission is to create positive change in companies and in the world.
We believe in starting from something small and generating the greatest possible positive impact on companies, people and our society.
We are the only catalyst company working on strategy and innovation with a pluralistic approach based on the value of the person, empathy, collaboration, data analysis beauty of art, anthropology and ethnography (go and see how things are).
With our effective method, we make our beloved clients and their businesses victorious.
